SB Fashions is my dream business which I started after my father’s death. Having an MBA in marketing and with a long experience of working with major corporate giants like ICICI, Cisco, IBM, and Wipro gave me an exposure to global marketing. Working in these companies gave me hands-on experience of working directly with the client, understanding their specific needs, identifying pain points, identifying emerging markets, and tapping the opportunities in the best possible manner. However, it was becoming difficult for me to meet increasing demands of my high profile job and managing home front at the same time. A demanding career in marketing and taking care of a new born in a country like Kuwait, with minimum assistance, left me exhausted, and made me re-think my career goals. At about this time my father passed away, all of a sudden.
It was then that I decided to leave my job and start an entrepreneurial venture in jewelry designing and marketing. Jewelry designing is something which had always attracted me. I wanted to try out something new in this art, as it would let me make use of my hidden talent and passion for designing.
I started by selling only 54 pieces of earrings, on a trial basis. Gradually, I gained confidence and produced more and more designs. With increasing demand, I ordered for more production. I took note of the high selling designs, and ordered more of those. I also researched on what the other players in the fray were offering, and came up with a new releases section, which would feature new additions, every week.
Currently we have over 10,000 designs of jewelry to our brand SB Fashions, named after my father. SB Fashions offers fashionable jewelry (mainly semi-crystal, metal, and costume jewelry) at a surprisingly affordable rate. Though primarily targeted at women, who form a majority of our subscriber base, we also have light weight and casual wear offerings for men and children.
Currently we are selling our products in 8 major e-com sites, along with our own website.
Click www.sbfashionsjewellery.com for more details on this.